Tulsa, OK — June 15, 2026 — Glitch today introduced AI marketing agents built to give solo developers and indie game teams the power of a small marketing team at their fingertips for almost no cost, without losing human control.
The Glitch AI agent is designed around a simple workflow: give it a goal for one game, let it study the connected workspace, review the plan and drafts it prepares, and approve only the actions the team wants to move forward.
The agent can work across the same channels where game teams already run go-to-market: social media, creator outreach, advertising, community research, Discord, media kits, Steam reports, Twitch reports, landing pages, conversion tracking, and creator CRM.
“Most solo and indie developers do not have a full marketing department, but they still have to make smart choices across social, creators, ads, store pages, Discord, and analytics,” said Devin Dixon, founder of Glitch. “The agent is built to put that small-team marketing power within reach while developers stay in control of what actually goes live.”
From One Goal to Review-Ready Marketing Work
Glitch agents read title data, social posts, ad context, creator records, reports, files, and past guidance. From there, they map suggested actions to real Glitch workflows, explain what each action should change, and prepare the work for review.
Instead of handing a team a generic checklist, the agent can recommend the next three to six actions for a specific game and prepare drafts, campaign steps, creator notes, content ideas, reports, or tracking fixes tied to that game’s data.
Launch Planning
Turns a goal like more wishlists into a weekly plan across social, creators, ads, PR, community, and analytics.
Social Drafting
Prepares post drafts, scheduler tasks, replies, media checks, and brand-voice reviews before approval.
Creator Discovery
Builds creator shortlists, sourced leads, deliverables, rate notes, and outreach drafts.
Ad Prep
Plans campaigns, ad groups, creatives, targeting, conversion checks, and optimization work.
Steam & Twitch Research
Reviews store-page health, peers, reviews, followers, player trends, Twitch demand, and category schedules.
Tracking Audits
Checks UTMs, short links, pixels, postbacks, attribution, and conversion retry readiness.
Human Approval Stays at the Center
The AI agent is supervised by default. Before it spends money, publishes a post, contacts a creator, changes an account, or makes a risky public claim, it stops and asks for approval. Guidance from those approvals becomes memory so future runs can follow the same rules.
“The goal is not to replace the marketer or the founder,” Dixon said. “The goal is to give every game team a tireless marketing operator that can prepare the work, show its reasoning, and wait for the person closest to the game to make the call.”
Benefits for Game Teams
The agent is built for outcomes game teams already care about: more player discovery, faster campaign launches, better wishlist paths, stronger creator pipelines, cleaner marketing data, more consistent output, smarter spend decisions, and compounding playbooks.
Built Across the Game Marketing Stack
Teams can use one broad strategy agent or split work by channel when they need tighter controls. Each agent is tied to the selected game, the connected data, and the approval rules chosen during setup.
Availability
Glitch AI agents are available through the publisher tools at glitch.fun/publishers/agents. Teams can start with prepaid credits or monthly agent plans depending on how much ongoing marketing work they need.
Product Videos
The following videos show the AI agent in action across influencer sourcing, social media, Steam research, and press-release workflows.
Influencer Sourcing
Shows the agent finding creator and influencer opportunities for a game marketing campaign.
Watch on YouTubeSocial Media
Shows the agent preparing social media work and campaign tasks for review.
Watch on YouTubeSteam Research
Shows the agent researching Steam signals and turning them into marketing insight.
Watch on YouTubePress Releases
Shows the agent preparing press-release work for an indie game marketing push.
Watch on YouTubeMedia Assets
The following screenshots are available for press use. Click any asset to open it larger, and use the download button to save the original media.
About Glitch
Glitch is building tools that help games get discovered, played, shared, and marketed with less friction. The platform combines browser-first play, publisher marketing tools, creator workflows, attribution, analytics, and supervised AI agents for game teams.
Learn more at glitch.fun.
Founder, Glitch